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The Project
We aim to lead in reimagining coffee culture, inspiring ethical consumer choices, and fostering a global movement that delights the senses and positively impacts the planet.

Discover more about our commitment

The product and its benefits

The zero waste brewing alternative

Mostafa’s Vision

Empowering desert 

A historical journey

 

Coffee reimagined with date seeds

The product and its benefits

The zero waste brewing alternative

Mostafa’s Dream

Empowering desert communities

A historical journey

Coffee reimagined with date seeds

Everything we do is from the heart

Minimizing our ecological footprint

We believe that getting creative with how we use resources is the key to real. sustainability – but we don’t stop at the products, our ecofriendly ethos extends to every aspect of our business

Social Impact

Our journey kicks off in the communities we serve. By creating value from date seeds, we’re empowering impoverished rural farmers and creating jobs and opportunities. With our sustainable business approach, we help uplift communities, offer fair wages, improve health, and lay the groundwork for local economic resilience.

Contributing to Climate Resilience

With an eye to the future, we're hoping increasing numbers of people will switch to sustainable alternative drinks. We know that coffee plantations cause deforestation, destroying ecosystems and reducing biodiversity, plus they can degrade the soil and cause water pollution. Datirs uses dates from desert regions where few other crops could grow, and the natural cultivation process uses no polluting agrochemicals. Traditional techniques promote soil health and preserve local ecosystems.

Health

Date seeds are packed with antioxidants and essential minerals. We're on a mission to bring you products that not only taste amazing but also give you a delicious, all-natural way to boost your health. We're also proud that our business benefits our date-growing suppliers in rural Egypt, bringing them improved economic opportunities that will help support the overall health of their communities.

Organic & Vegan

Our product is made from 100% natural and organically grown date seeds, so it's gluten-and lactose-free, vegan, and packed with nutrition. Zero synthetic pesticides or fertilizers were used in its production. We take great care to tread lightly on this planet, and we have the certifications to prove it. Our products are organic, environmentally sustainable, and fair trade, our packaging is recyclable, and we strive in every way to make our environmental footprint as minimal as possible. Certifications & Labels that we hold: List them, with logos & explanations of what they mean.

A natural and caffeine-free energy booster packed with health benefits for you and good for the planet.

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